Alternative Crafts

Japanese crafts have been passed down throughout the country to the present day. Many people may have the impression that these are "techniques that have remained unchanged since ancient times." While this is certainly one aspect, they have also evolved over their long history in response to the times. In other words, crafts can be said to be endeavors that have accumulated cutting-edge ideas of their respective eras.

At ZOZO NEXT, we aim to create a society where people can enjoy fashion more freely through the power of technology. As a fashion tech company, we have continued to develop technologies to make people's lives a little newer, more interesting, and richer. In recent years, we have been working on the fusion of crafts and cutting-edge technology.

In this exhibition, we will display and sell works from our new project named "Yobiiro." Centered on cutting-edge technology, we have collaborated with various traditional craft production areas and contemporary craft makers. If Japanese crafts were to transform through modern technology, what kind of lifestyle could be realized? Please come and experience these new possibilities.